Facebook has been doing some fall cleaning. They have been removing fake accounts, likes, and pages that are somewhat shady. What this really means is they are making sure that the pages and such that people and business make on their site are real. Same with people who like them. Out here floating around the internet many things can be considered currency.
“Likes” on Facebook are like gold. The more likes I get on my pages, the larger audience I have, which is valuable when the time comes that business might want to advertise with me. It really is that simple. There was a site I was reading a few months ago. It was about a mom who started her blog some five years ago. She started it when she had become pregnant and had quite her job. Naturally she got somewhat bored and decided that she would write about what she was going through. Long story short, she has over million people following her blog. Huggies, baby wipes, Gerber, and many others found that to be very important. Because she had an audience of exactly the type of people that they wanted to sell their products too. Lets face it, mom’s follow mom’s. Not like some out of work NFL ref is reading her site. Not to mention people that follow a site such as hers typically become loyal fans. Meaning I put Huggies on my site instead of pampers, her followers remember that when they are at the Walgreens. Guess what, Huggies knows this and so they pay her to advertise on her site. The larger her “following base” is the more they pay. And that is how “likes” or following someone is like gold.
The internet is like old Las Vegas. We got some hotels now, and some good casinos. We have some awesome people, and some not so good people all around us. As we grow and learn what works and what doesn’t we know who and where we should be focused. Some think they know already, while others are still finding new and exciting venues and consumers.
So, next time you click that “like” button … remember, you are making someones day! Wanna hit mine?